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Six copywriters sitting at a  wooden desk with laptops, representing Alexy Pro Writing and their content marketing services: social media, website content and landing pages.


Content Marketing: Social Media, Website Content & Landing Page
 

Are you struggling to figure out what kind of writing actually works for your website, social media, or business blog? You’re not alone—and for many founders, the wrong type of content costs them visibility, leads, and revenue.

At Alexy PWS, we don’t just write. We engineer content that moves your audience—and your business—forward. We understand the distinction between content writing and copywriting, and we know precisely when to utilize each for optimal ROI.

  • Content writing builds trust. Through value-rich blogs, newsletters, and micro-posts, it informs, educates, and nurtures your audience across every stage of the funnel.

  • Copywriting, on the other hand, drives results. Whether it's a landing page, LinkedIn funnel, white paper, technical asset, or an ad campaign, conversion-focused copy compels your audience to take action.

 

But in today’s market, writing for your audience alone isn’t enough.

At Alexy Pro Writing, we optimize your content not just for Google—but for the next generation of visibility.

GEO (Generative Engine Optimization)

 

GEO can boost visibility by up to 40% in generative engine responses. Your blogs, white papers, and articles are crafted to be discoverable by AI tools like ChatGPT, Perplexity, Claude, and Google’s SGE (Search Generative Experience). 

That means you don’t just show up in search engine results (SERPs)—you get cited, quoted, and embedded in thousands of AI-generated answers across platforms your audience already trusts.

It’s a game of nuance. We balance Google’s EEAT principles (Experience, Expertise, Authoritativeness, Trustworthiness) with schema markup and modern SEO strategies, ensuring clarity, trustworthiness, and structure required for AI citation—no keyword stuffing, no fluff, and no shortcuts. It’s a meticulous process that requires precision, thorough research, and a deep understanding of the platform.

Done wrong? You’re invisible to both Google and AI.


Done right? Your thought leadership scales across multiple trusted engines—automatically.

Why GEO Matters Now (Even More Than SEO Alone)

A 2025 Pew Research study confirmed what most SEO experts feared: Only 1% of users click links in Google’s AI Overviews—meaning traditional search strategies no longer guarantee visibility. With GEO, the goal isn’t the click. It’s the citation. To be surfaced in AI-generated answers, your content must be structured, trusted, and written with LLMs in mind. (Source: Pew Research Center, Search Engine Journal).

 That doesn’t mean your content stops working. It means it needs to work differently.

GEO is not about traffic. It’s about presence, perception, and passive authority.

Instead of chasing clicks, GEO helps you become the answer—quoted, surfaced, and cited inside the tools decision-makers trust most.

Which Tools Cite Sources?

 

 

 

 

 

 

(Sources, see below: OpenAI Dev Docs, Anthropic Docs, SEJ, Pew Research)

What Kind of Content Gets Quoted by AI?

— FAQs & How-Tos: Clear formatting, bullet points, easy to lift

— Glossaries/Definitions: LLMs love short, crisp answers

— Research-Backed Articles: Adds trust, cited more often

— Firsthand Frameworks: Unique ideas stand out

— White Papers & Guides: Frequently cited in complex prompts

GEO-Optimized Means Precision-Crafted

Our expert writers don’t guess. We:

  • Conduct deep-dive research into your audience and industry

  • Interview your team, clients, and stakeholders

  • Analyze how LLMs (like ChatGPT, Claude, and Perplexity) parse and surface answers

  • Build copy with structure, citations, and source clarity in mind

 

What We Deliver:

  • SEO + GEO-optimized content (yes, both)

  • White papers, blog posts, landing pages, and micro-content

  • Thought leadership that gets quoted, not just clicked

  • Research-backed insights designed for both Google’s crawlers and AI’s language models

 

If you’re ready to build visibility, convert effectively, and lead the conversation in your industry—not just in headlines, but inside generative answers—let’s talk.

Your next client could discover you through a chatbot, not a click.


Contact us today to turn your content into the competitive edge your business has been missing.

Source URLs for Each Data Point

AI Tools, citation performance and GEO opportunity.

“Content builds relationships. Relationships are built on trust.  Trust drives revenue."     - Andrew Davis

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©2021 Alexy Professional Writing Services, LLC

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