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Team: Meet the Team

Meet the A-Team...
Setting the Benchmark for Authority-Driven Research
and Reputation-Building Content

McKinsey & Company

Power Strategic Decisions, Uncover Competitive Advantage and Deliver Actionable Intelligence with Global News, Data and Insights.

The A Team
Christine Alexy, Founder APWS
Christine - CEO of Alexy Pro Writing
Image by Nick Fewings

Hi, We Are The A-TEAM

Tailored strategies & content that speak to your brand’s unique voice and vision.

Your Brand. Your Voice.
(Y)our Words.

Keith Craig, Executive Editor

Our Team Philosophy and Approach

No matter what you do today or how you do it, your content must attract a targeted readership. It’s a bit of a miracle to have an audience full of followers who both like your content and purchase your products or services. Strategic content forges a brand and reputation. It’s the steady sortie in competitive battles. It drives engagement—and transactions.

​The content we develop for you leverages trusted sources, is tailored to your business objectives and highlights emerging trends and technologies. 

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The A-Team has a passion for informing, educating and inspiring. We see ourselves as innovators and strategists who love helping people thrive and seeing the results of our work as brands and business owners gain industry momentum. 

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TESTIMONIALS

Team: Testimonials
Client Testimonials
CJ Gross: Client Testimonial Photo

                                        Christopher "CJ" Gross 

TEDx Speaker, Organizational Development Consultant, Coach and author of What's Your Zip Code Story? Understanding and Overcoming Class Bias in the Workplace

"You made my book, What’s Your Zip Code Story, a brilliant read and illuminated my words, experiences, and stories. Thank you for writing a winning proposal that helped me land a reputable publisher. I value our collaboration and the diligence, hard work, and long nights you put into edit, develop, and finish this book by the deadline." 

"In the pursuit of excellence, every nuance matters; it's not about the final word, but the journey of creation and connection." 

by Christine Alexy

“Content builds relationships. Relationships are built on trust.  Trust drives revenue."     - Andrew Davis

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