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Content Services: Repurposing & Microblogging Defined, Plus 3 Tools You’ll Want

Updated: Jul 26, 2023

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Image credit: Christine Alexy

Content Repurposing and Microblogging

If you're a small business, you need strategic content services like repurposing and microblogging. Here are a few easy techniques and best practices to help you navigate the writing world and deepen your digital footprint.

Content repurposing and microblogging - what's it good for?

Content repurposing and microblogging are crucial strategies in today's high-demand digital landscape. Each strategy can help you maximize the impact of your content and reach a wider audience.

What is content repurposing?

Content repurposing involves adapting existing content into different formats for different platforms. For example, you can turn your blog post into a YouTube video, podcast episode, or social media post. Some people merge articles and white papers into ebooks. Repurposing content allows you to reach new audiences and keep your lead-generation feeds bustling with stories, case studies, and slide decks recycled from existing content assets across the buyer journey.

What is microblogging?

Conversely, microblogging involves sharing short-form content (or microposts) on social media platforms like Twitter, Instagram and LinkedIn. You’ll want to master microblog marketing as it helps to reduce the number of paid ads because it can drive organic traffic to your website blog for weeks. In addition, microblogging is a great way to stream your thoughts and ideas quickly and efficiently and engage with viewers to build a strong following.

Why are content repurposing and microblogging important?

The importance of content repurposing and microblogging lies in the fact that they allow you to reach a wider audience with minimal effort. By repurposing content, you can extend the lifespan of your content and reach people who missed it the first time. Similarly, by microblogging, you can keep your followers engaged and build a community around your brand.

In addition, content repurposing and microblogging can help with SEO by increasing the visibility of your content and driving traffic to your website. Taking these steps can lead to more leads, sales, and success in the digital landscape.

Tools to automate and manage microblogs from one place

Several programs and tools can automate microblogging on social media platforms including Facebook, Twitter, Instagram, and LinkedIn.

Hootsuite, Buffer, and Sprout Social are three popular social media management and marketing tools for automating microblogging. Each tool allows you to schedule and publish posts across multiple platforms.

Hootsuite is my favorite because of its robust team management, content curation, editorial calendar, and analytics to track engagement and performance.

Some of these intuitive tools allow you to do A/B testing, provide real-time alerts to audience comments, repost your evergreen content on a schedule, and avoid getting lost in the shuffle of new content.

It's important to note that while these programs automate, it's still vital to engage with your audience regularly, respond to comments and create relevant and catchy content. Automation tools save time, streamline processes, and build an organic audience. However, they should never allow you to lose track of why you are writing or replace genuine human interaction and engagement.

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